A fascinating talk on a potential future for food production. By utilizing “bio-printing,” Andreas Forsace and team at Modern Meadow can organically produce meat and leather without actually harming an animal. And the economic, societal, and environmental impacts are astounding (96% fewer greenhouse gases! 96% less water!?), to the point that, if adopted, much of the modern pricing and economic culture we know would be nothing but a memory.
Galaxy Chocolate resurrects Aubrey Hepburn for a recent UK television campaign, and the results are…interesting.
The commercial itself is a throwback (as much as a commercial with a CGI person can be) and could have been a gorgeous little film. But there’s still something not quite right about the CGI Hepburn, from the uncanniness of her eyes and skin to the potentially ethical dilemma of resurrecting a star to help sell chocolate.
In any case, I think the commercial is an interesting look at where marketers might increasingly turn as the technology moves forward. Nostalgia is great for selling, but it gets that much better when you can actually get a nostalgic star to sell for you.
By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.
In less than five years, tablets have attained 10% US market penetration, a milestone that smartphones took eight years to reach.
I worry that something has gone seriously wrong with the way we run companies. If you read the media coverage of our company, or of the technology industry in general, it’s always about the competition. The stories are written as if they are covering a sporting event. But it’s hard to find actual examples of really amazing things that happened solely due to competition. How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing? That’s why most companies decay slowly over time. They tend to do approximately what they did before, with a few minor changes. It’s natural for people to want to work on things that they know aren’t going to fail. But incremental improvement is guaranteed to be obsolete over time. Especially in technology, where you know there’s going to be non-incremental change.
So a big part of my job is to get people focused on things that are not just incremental. Take Gmail. When we released that, we were a search company—it was a leap for us to put out an email product, let alone one that gave users 100 times as much storage as they could get anywhere else. That is not something that would have happened naturally if we had been focusing on incremental improvements.