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The Mobile Market Is Not A Singular Entity

With the recent emphasis on mobile marketing, you must remember that mobile devices - tablets and smartphones - are very unique.  A singular strategy cannot satisfy the usage of each device, and gains are surely to be made if marketers understand this.  Unfortunately, most don’t - mobile means mobile, though often, it doesn’t.

via adweek

-Jacob Davis

    • #marketing
    • #inspiration
  • 1 year ago
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