A fascinating talk on a potential future for food production. By utilizing “bio-printing,” Andreas Forsace and team at Modern Meadow can organically produce meat and leather without actually harming an animal. And the economic, societal, and environmental impacts are astounding (96% fewer greenhouse gases! 96% less water!?), to the point that, if adopted, much of the modern pricing and economic culture we know would be nothing but a memory.
What’s just depressing to me is how—and it’s not just for us, let me generalize it—the moment a company goes public the conversation shifts from how they’re trying to change the world and the product they’re building to how they’re making money. All the coverage around Facebook’s new search tool was, a little bit about the feature and then it gets immediately into how the market is reacting to it. Like, who the fuck cares?
- Ex-Groupon CEO Andrew Mason
Galaxy Chocolate resurrects Aubrey Hepburn for a recent UK television campaign, and the results are…interesting.
The commercial itself is a throwback (as much as a commercial with a CGI person can be) and could have been a gorgeous little film. But there’s still something not quite right about the CGI Hepburn, from the uncanniness of her eyes and skin to the potentially ethical dilemma of resurrecting a star to help sell chocolate.
In any case, I think the commercial is an interesting look at where marketers might increasingly turn as the technology moves forward. Nostalgia is great for selling, but it gets that much better when you can actually get a nostalgic star to sell for you.
Events like the Oscars and the Super Bowl generate what game theorists call ‘common knowledge, which itself has value… If you thought nobody else was watching, would you really give up your Sunday night for such an event? Perhaps you would, but I would guess you are in the minority. The awareness that others are watching, and that you will be able to communicate with them about what happens, changes the cost-benefit calculus of the potential viewer.
By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.